Signal PR is a senior communications advisory firm helping technology companies make better Editorial Investment decisions through our proprietary Communications Intelligence platform, WriteFor™.
Powered by WriteFor™, our proprietary Communications Intelligence platform.
The Thesis
Communications leaders have more channels, more data, and more opportunity than ever—yet the most important decisions are still driven largely by instinct. We believe communications deserves better intelligence. Every placement now shapes both Human Trust and AI Discovery.
AI_DISCOVERY
AI systems
AI systems increasingly shape research, evaluation, and vendor discovery. They draw disproportionately from:
Increasingly, these are the sources shaping which companies AI surfaces.
HUMAN_TRUST
Human Trust
Tier-1 outlets still matter for credibility. They continue to build confidence among the audiences that close deals:
Tier-1 media still confirms credibility. It's no longer where discovery begins.
Signal PR helps communications leaders make better Editorial Investment decisions across both.
SVC_01 Diagnostic
A senior read on where your earned media stands today—which relationships are working, where credibility is thin, and where AI Discovery is quietly passing you by.
A clear, prioritized earned media strategy built around the decisions that matter most—for both Human Trust and AI Discovery.
Advisory Services
Not every opportunity is worth pursuing. We help you decide where to invest your narrative, your executives' time, and your credibility—so your earned media compounds instead of scattering.
From narrative development to the relationships that place it, we run earned media end to end—with senior judgment at every step, not junior execution against a media list.
We position founders and executives as the credible voices that define their category—in the rooms, publications, and conversations that shape how they're perceived.
Launches, milestones, funding, and corporate narrative—shaped and sequenced so each announcement builds on the last rather than standing alone.
Earned media that supports commerce and partnerships—reaching the audiences, and the AI systems, that increasingly guide purchase decisions.
A clear read on how AI systems currently discover, describe, and cite you—and what it takes to be surfaced accurately where buyers now look first.
PLATFORM Proprietary Communications Intelligence
WriteFor™ is our proprietary Communications Intelligence platform. Traditional PR software helps teams execute. WriteFor™ helps them decide—bringing structured judgment to the three questions behind every engagement. Built from decades of Communications Judgment, not generic AI.
Every engagement is informed by WriteFor™. The intelligence supports the advisory work—it never replaces the judgment behind it.
BRIEFS Selected Work
A selection of engagements—how senior judgment, informed by WriteFor™, changed the decisions our clients made.
Our ongoing writing on how communications is changing—what earned media now has to do, and how leaders should think about the decisions in front of them.
Access the Signal Stream →Get Started
Whether you're preparing a major announcement, evaluating editorial opportunities, or rethinking your earned media strategy, we'd love to start the conversation.
Currently accepting a limited number of engagements.
General inquiries: mike@signalpr.co
We review every inquiry personally. If there's a strong fit, we'll reach out to schedule a conversation.